Custom China Tours: Private, Tailor-Made Trips Built Around You

Published 2026-10-24 · 71Asia Tours

Thirteen years of building trips that did not exist yet

Every itinerary we sell started as a blank page. Somebody wrote to us and said: we have nine days, my mother walks slowly, my son loves pandas, and we refuse to see China from a tour bus window. That trip did not exist until we built it. This is what 71Asia Tours has done since 2013, and it is the only thing we do.

We are a registered Spanish travel agency, UNO DE JULIO VIAJES SL, with people on the ground in Madrid and in Chongqing. Thirteen years of designing tailor-made trips through China for foreign travellers, in English and in Spanish. Not a marketplace, not a reseller, not an algorithm. A small team that knows which hotel is actually quiet, which Great Wall section is empty at 7am, and how long a 70-year-old really needs at the Terracotta Army.

Guests of 71Asia Tours on a private day trip to Wulong karate waterfalls near Chongqing — Guests on a private day trip to the Wulong karst, two hours from Chongqing.

A real quote within 24 hours

Ask most agencies for a custom China itinerary and you will wait a week for a template with your name pasted in. We answer within 24 hours with a real quote: dates, route, hotels, prices, what is included and what is not. Sometimes the answer is "this does not work in February, here is why, and here is what does". A fast no beats a slow maybe, and a fast yes with real numbers beats both.

Send your dates, your cities, your budget range and the things you refuse to miss, and you will have something concrete to react to the next day. That is the promise: quote within 24 hours, every time.

Routes built around you, changed as many times as you need

There is no standard package to squeeze into. Some guests want high-speed trains between Beijing, Xi'an, Chengdu, Chongqing and Shanghai. Others want two slow weeks in Yunnan and Tibet. Families with children need different hotels and shorter days; honeymooners want the opposite. You can change the plan five times before you pay anything. The itinerary is yours, and it stays yours.

Our change and cancellation policy is built for real life: plans move, flights shift, knees twist. We re-book, re-price and re-route without drama, and we tell you clearly what each change costs before you decide. You will never find us hiding behind a pdf.

Couple from Spain on their tailor-made China itinerary overlooking the river bridges of Chongqing — A couple from Spain, day three of their route, above the Jialing River in Chongqing.

Pay the way you actually pay

You should not need a Chinese bank account to book a trip to China. We accept bank transfers, Visa and Mastercard, PayPal, Alipay and WeChat Pay. Pay in the currency and the channel you trust, get a proper invoice from a European company, and keep your card protections. Booking a private tour in China should feel as normal as booking anything else online.

A person, not a ticket number, for the whole trip

From the day you land to the day you fly out, someone from our team is reachable 24/7. Train delayed? We move the guide. Hotel gave your room away? We handle it in Chinese while you have dinner. Kid sick in Chengdu? We know the clinic and we go with you. Guests who travelled with us in April still write to the same person they first emailed in January. That continuity is the product.

Group of travellers with their 71Asia guide on a rooftop over the bridges of Chongqing at dusk — Our team and guests above the bridges of Chongqing. Somebody always brings the selfie stick.

We are not the cheapest option, and that is the point

You can find cheap China tours. They exist, they are easy to find, and every month we meet travellers recovering from one: shopping-stop "tours", guides who vanish, hotels next to a ring road. We do not compete there. What we sell is quality: hand-picked hotels, licensed guides who actually explain things, private drivers, restaurants we have eaten in ourselves, and time built into every day so the trip breathes.

One-to-one planning with a real specialist, from the first email to the airport on the way home
24-hour emergency support inside China, every day of the trip, including weekends and holidays
Licensed agency, insured vehicles, vetted guides: 100% commitment to your safety
Transparent pricing with no forced shopping stops, ever

Why travellers search for a private tour operator in China and end up staying

Most of our guests arrive through a friend's recommendation or by searching for custom China tours and tailor-made itineraries, comparing three or four operators. The ones who stay usually mention the same three things: the 24-hour quote, the flexible payments, and the fact that a human being answered at midnight when their connection collapsed. Then they come back for the second trip, and the third.

Guests posing with the giant Transformers sculpture at Wulong during their private China tour — Wulong does not take itself too seriously. Neither do we.

Start with an email, not a deposit

Tell us your dates and your ideas at 71asia.com, and we will send you a first proposal within 24 hours. No deposit to ask a question, no obligation to accept a quote, no call centre reading a script. Thirteen years, two offices, one obsession: trips to China that people describe for years afterwards.

Written by the team at 71Asia Tours, a China-based tour operator with licensed Spanish- and English-speaking guides. Browse all tours · About us · Our guides · Reviews · FAQ